Sales Numbers Suffering? Tune Into These Email Marketing Tips

Posted by Internet Marketing Business on August 30th, 2012Rating 9.0 ?Outstanding

Email Marketing Tips

In the world of sales, sometimes you have to look at how you?re connecting to your target audience as much as who your audience is and, many times, these two quantifying factors will connect. Meaning, if you want to reach a certain age group demographic then it is a good idea to reach them through the medium that they use most. With digital communication being an ever-growing networking tool for all age groups, it is easy to see why marketing departments have added smtp (Simple Mail Transfer Protocol) programs to their toolbox for sales.

You don?t have to put away your cold call list, shred your list of media advertisers or toss your postal mailing list. Setting up an email program is easy and can supplement your other ways to connect with prospective clients. If you?re having trouble understanding how you can integrate an email marketing plan into your marketing system, here are a few ideas that might help kick-start your sales.

The only way you can properly gauge what customers are interested in, on your mass email template, is if you are able to record the click-through rate that comes back after a mass mailing. You can also tell which links they were able to easily find on the email and which ones were not noticed at all. Use language that is easy to identify as a link, like ?click here,? and try to avoid images and buttons that are graphics that need to be displayed. Many email users will allow images to be displayed but some don?t. For those users, you might lose a sale.

It may seem antithetical to your goal, reaching out to more prospective clients and turning those into sales, but you want to be reaching out to a receptive audience, not one that is cursing you every time they delete your email from their inbox. If someone wants to opt out from your email subscription, let them! They might decide to come back if you make it easy for them to leave. If you hold a prospect hostage on your email list, it can cause bigger problems; when people are unhappy with a company?s customer service or outreach methods, they tend to talk to everyone about it online. You want to be the company that gets rave reviews from your clients, not scathing comments like ?I want to get off of their email list but it?s too complicated.? Be sure to have an obvious link at the bottom of every email message that says ?unsubscribe? and try to not make the link a graphic, so the reader doesn?t have to display the image to see the unsubscribe button.

Be Specific

If you want to target a specific audience, it is a good idea to sort through the demographics of your prospects. In your email marketing program, try to sort your list by categories like age, location, employment, interests and possibly marriage status, depending on which verticals would apply most in your line of business. Sending out a sweeping generic message to your prospects isn?t necessarily a bad idea, but sending out a mass email that is directed toward specifically seniors that has a special offer from a medical-alert system service would not make as much sense for a younger demographic. It might be something that the younger recipient could forward to an older recipient if they happen to know someone it may interest, but making that connection on your own increases your chances of getting the sale faster.

Plan Your Campaign

After you have sorted your email list into groups that represent their demographic and before you send out your first email blast, you will want to set up an email campaign schedule for the year. If you plan to send out a mass email to your list(s) monthly, think about topics you will address, copy, video and select images and advertisements you will feature each month. Your plan might change month-to-month, but having a rough outlined schedule for the year will help you make sure you don?t repeat concepts and will help you to have fresh topical information and fun seasonal offers that your clients and prospects can get excited about.

Using these suggestions to build a stronger connection with your customer base might not skyrocket your sales numbers right away, but you might find that email marketing is a great solution for continuous communication with your prospective, current and returning customers. The convenience and accessibility of email marketing can also make the referral process easier, help you track how your sales are made and give you more information so you can decide what needs to change and where you can improve your marketing strategy.

Source: http://www.internetmarketingbusinessgo.com/2012/08/sales-numbers-suffering-tune-into-these-email-marketing-tips.html

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