The specific type of mascot that is chosen to represent a team or other organization is typically one which reflects the desired qualities of said group. This is the reason why so many professional sports franchises have mascots such as warriors, outlaws, titans, kings, and raiders. The objects are often also intended to represent a local team or area's traditions or traits like their weather, agriculture, and historical background.
Most historians agree that the using of school mascots began during America's intercollegiate sports programs. The country's Ivy League Universities were among the very first documented schools to use designated mascots to represent their programs. They originally consisted of primitive, sometimes home made, costumes that were used by chosen students who wore them to football, soccer, baseball, and other sports games in order to rile up the attending crowds of students.
The idea of this type of representation quickly became a phenomenon and eventually spread to other schools in a matter of years. A college's first mascot, whether it was a bulldog, elephant, or soldier, was usually solidified as a permanent fixture and kept alive for each subsequent graduating class. Today, most schools across the United States can still be recognized by their historical and important mascots, which have become a significant aspect of their pride and heritage.
Presently there seems to be a mascot for practically every sports franchise, brand name, and company in existence and to most of these examples, their chosen symbol is extremely important and irreplaceable to them. These massive headed dogs, horses, fish, and other characters help generate excitement and motivation for their parent group.
A mascot, especially one which represents a college or high school, fosters a sense of pride and unity among the student body while simultaneously creating a sense of awareness and goodwill.
Big corporations use the items for much of the very same reasons, adopting a mascot to exemplify a product or brand name will likely mean that the item will be a bigger hit among children and more memorable in general as well.
The job of a mascot is often both a rewarding and highly difficult one. The person behind or under the mask, especially one who works for a pro team, is present at every game, both home and away, and spends the match entertaining the crowd by dancing and conducting various high jinks. They usually have contracts that specify additional appearances and projects they must adhere to as well. These can include things like visiting local schools, appearing in team related commercials, and attending important charity functions.
Source: http://www.artipot.com/articles/1288761/some-basic-information-regarding-mascots.htm
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